IAMPURE

IAMPURE

From Canada

100% natural hair & skin oils
product & concept photography

CLIENT

I AM PURE — Ontario, Canada

SERVICE

Product Photography, Graphic Design

YEAR

2025

SCOPE 18 Bottle Cuts · Label Cuts · Concept Cuts

Overview

A hair and skin care brand from Ontario, Canada asked us to replace every product image on its official website. We shot all 18 dropper bottles one by one, built matching label cuts, and produced a set of concept images around the line.

The full line-up — 18 bottles, 5 sizes

Eighteen Bottles

Each bottle was lit with two lights on white, then cut out by hand with the pen tool — automatic masks warp the edges at full zoom. Bottles of the same size were retouched until everything but the label matched.

The Label, Reproduced

The labels are digitally printed on silver metallic stock, so the print file looked nothing like the real thing. The client shipped all 18 products from Canada, and we matched colour and metallic sheen against the physical labels before wrapping the artwork onto each bottle.

Pattern cut — built entirely in post

Design Concept

A 100% natural product belongs in natural surroundings. Each line was paired with a backdrop that suits its ingredients and use — moss, stone, driftwood, sand — by compositing the retouched cut-outs into photographed scenes.

Feedback & Revision

After the first delivery the client asked for bottles that look exactly as they do in hand, so we went back to the photographed originals — colour-corrected, dust removed — and rebuilt the concept cuts from them. One round of revisions, then final sign-off from the other side of the world.