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Naturally Fun — LitterZero Refill Detail Page

NATURALLY FUN

Air Seal Refill

LitterZero-compatible refill bags
planning · visuals · detail page

CLIENT
Naturally Fun
SERVICE
Planning, Product Page
YEAR
2026
SCOPE Product Planning · Visuals · Detail Page
A woman playing with a kitten in a cat tunnel in a sunlit living room
Four mint Naturally Fun refill rolls

Overview

Naturally Fun launched a refill for LitterZero, one of the two litter bins most Korean cat owners use. The brief was a premium compatible refill — cheaper than the original, stronger than budget copies. We planned the page around that position and around the owners who change bags most often, from multi-cat homes to anyone tired of bags that split.

Naturally Fun refill detail page on three phones
A tabby cat leaning on the Naturally Fun box beside mint refill rolls

Naturally Fun — refill box & mint rolls

Refill rolls with the reusable LitterZero case

Seven Layers

Each 6.5 m roll is pressed from seven layers of high-density film: thick enough not to split, opaque mint so nothing shows, sealed against odour. One roll lasts a one-cat home three to four months, and the original case is reused, so less plastic is thrown away.

A woman holding up a mint refill bag while a kitten looks on
Unscented mint refill rolls on a white table
A kitten sitting on a woman's head

Mint & White.

The page takes its colours from the bags themselves. A rival comparison table, a seven-layer infographic and GIF replacement guides answer what owners ask before switching refills, with powder-scented and unscented versions side by side.

Naturally Fun detail page unrolling from phones — cut-out

Detail Page