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TAU HANWOO — Gift Set Photography & Detail Page

TAU HANWOO

Gift Set

premium Korean beef gift sets
photography & detail page

CLIENT
Tau Hanwoo
SERVICE
Product Photography, Detail Page
YEAR
2024
SCOPE Packages · Raw Cuts · Food Styling · Detail Page
TAU HANWOO premium gift set packages
Butcher trimming Hanwoo ribs

Overview

Tau Hanwoo asked us to shoot and build the sales page for its Korean beef gift sets in one project. We photographed every package and every raw cut ourselves, then designed the detail page around those images — so light, mood and colour stay consistent from the first photo to the last section.

TAU HANWOO detail page on three phones
Hanwoo ribeye on a wooden board

Ribeye — raw cut styling

Sliced marbled Hanwoo with a cleaver

Marbling First

Hanwoo sells on its marbling, so every cut was lit to show it — low, directional light over dark stone and aged wood, with salt, herbs and simple props kept to the edges. Steaks, thin slices and grilling cuts each got their own set-up.

Thin-sliced Hanwoo on a wooden tray
Hanwoo steak on a round board
Thin-sliced Hanwoo with chopsticks

Black & Gold.

The detail page follows the package — deep black, warm gold and the calligraphic 名品 mark. Photos run full-width so the marbling does the selling, with set compositions and cut guides laid out for a phone screen.

TAU HANWOO detail page unrolling from phones — cut-out