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Aquawell — Total Branding

AQUAWELL

Total Branding

brand planning for a saltwater and
freshwater aquarium company

CLIENT
Aquawell
SERVICE
Branding — BI, Product Planning, Package, Detail Page
YEAR
2024
SCOPE BI · Product Planning · Package · Detail Page
AQUAWELL — brand design

Overview

Aquawell was planned from the day the company was founded. We led the whole brand — the identity, then the saltwater and freshwater product lines, their packaging and their detail pages — drawing on our own years in the aquarium industry.

AQUAWELL — brand design

One Family of Products

A shared system of colour, type and label layout ties every bottle together, while each product keeps its own colour.

AQUAWELL — brand design
AQUAWELL — brand design
AQUAWELL — brand design
AQUAWELL — brand design
AQUAWELL — brand design