Gyeongbokgung Soju OS 41 — Detail Page

GBG SOJU

OS 41

oak-aged soju, matured with sound
detail page design

CLIENT: Gyeongbokgung Soju
SERVICE: Product Page — Planning, Design

SCOPE Product Renewal · Detail Page · Mockups

Gyeongbokgung Soju OS 41 detail page unrolling from a phone

Gyeongbokgung Soju detail page on three floating phones

Overview

Gyeongbokgung Soju is a traditional spirit from Seoul, distilled with modern equipment and time-honoured methods. We first met the brand through its package design, and have worked on every product renewal since. This project covered the renewed OS 41 and its detail page.

Double distillation, sonic aging and molecular structure sections

Molecular structure before and after sonic aging — Before and after sonic aging — smaller clusters

Oak & Sound

OS 41 is a Korean whisky-style spirit aged in oak — and with sound. Transducers on the aging tanks send music through the liquor; the molecules bond in tighter, smaller clusters, giving a smoother finish and richer aroma. The page is built on three promises: no additives, pressure double-distillation and sonic aging.

Sonic aging section of the Gyeongbokgung Soju detail page

Gyeongbokgung Soju 24 and 35 with cocktails

Gyeongbokgung Soju 24 & 35 — fine spirits, grown not made

Gyeongbokgung Soju mountain glasses — Branded mountain glasses

Gift Set

The page closes on the premium gift set — a black box and bag finished in gold, bottles of 24, 35 and OS 41, and branded glasses with a mountain rising from the base. Deep brown, black and gold carry through from the first section to the last.