3rd-Generation Samgye Jangin — Rebranding

SAMGYE

Jangin

rebranding for a third-generation
samgyetang restaurant

CLIENT

3rd-Generation Samgye Jangin

SERVICE

Rebranding — BI, Poster, Leaflet

YEAR

2024

SCOPE BI · Posters · Table Mats · Leaflets · Photography

Overview

A samgyetang restaurant in Seocho, Seoul, run by the same family for three generations. For its rebranding and new menu launch we directed everything — the identity, posters, table mats, leaflets and the food photography.

New Menu

The secret sauce and seasoning got their own shoot and packaging, so the story of three generations reaches the table.

SAMGYE JANGIN