SW Food — Crema Catalana Package Design

CREMA CATALANA

Package Design

catalan custard dessert in two flavours
package design · photography

CLIENT: SW Food
SERVICE: Package Design, Photography

SCOPE Lid Design · Flavour Colour System · Food Imagery

Crema Catalana raspberry and blueberry packages laid out in a pattern

Overview

SW Food, a Korean food manufacturer, launched a frozen crema catalana — Spain’s caramel-topped custard, a cousin of crème brûlée — in raspberry and blueberry. We designed the tray lid for both flavours and prepared the dessert imagery that goes on it.

Crema catalana with raspberries and mint

Crema Catalana blueberry and raspberry packages

Crema Catalana — blueberry & raspberry

Crema Catalana blueberry package — Blueberry

Two Flavours, One Family

The lid shows the dessert almost life-size, cracked sugar crust and all, so it sells from the freezer shelf. Each flavour gets its own colour — soft raspberry pink and cool blueberry blue — around the same script logotype, keeping the pair instantly recognisable side by side.

Fruit on Top

Fresh fruit tells the flavour before the words do. Warm, caramelised custard is paired with whole berries and a sprig of mint, styled to feel homemade rather than factory-made.

Crema catalana with blueberries on a wooden tray